Home      Travel      Gay Chat      Entertainment      Shopping      News      Business

Home Gay Market Advertising Information

 

Corporate Information

About Our Company

How to Contact Us

Privacy Policy

Copyright Statement

 

Advertising Information

Gay Market Information

Gay Demographics

How to Add Your Listing

Banner Advertising

Banner Types & Sizes

Get an Advertising Quote

 

Gay Market Advertising Information

 

Did you know that...
National statistics show that in percentage, the gay and lesbian market is the most affluent and loyal group of all?

Why? Because...

TWO INCOMES + NO KIDS = MORE DISPOSABLE INCOME

MARKET

No. OF PEOPLE

BUYING POWER

AFRICAN AMERICAN 36 MILLION $688 BILLION
GAY AMERICAN 17 MILLION $485 BILLION
HISPANIC AMERICAN 37 MILLION $653 BILLION
ASIAN AMERICAN 12 MILLION $344 BILLION

 

Source: Selig Center (African-American, Hispanic and Asian-American Buying Power), U.S. Census estimates, and Witeck-Combs Communications and MarketResearch.com (GLB Buying Power), 2003.

 

Gay Market Consumer Data

Gay market reports that 78 percent of gay online users prefer to buy from companies that advertise to the gay market.

 

Research shows that gay consumers are...

 

  • Over twice as likely as national index to be professionals or managers
  • Average household income over $85.4K
  • Are 3.4 times more likely to have household income over $250K
  • The 2000 Census showed gay men and lesbians living with partners in 99.3 percent of all U.S. counties
  • Research shows 9 percent of urban populations are gay and lesbian
  • Twice as likely to have graduated from college
  • Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers
  • Gay and lesbian consumers purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees
  • Four times as likely to spend over $150 on long distance monthly
  • Twice as likely to spend $250 on cellular service
  • Over 90 percent took a domestic trip this year
  • 60 percent took a foreign trip in the last three years
  • 65 percent identify themselves as having to have the "latest"
  • 68 percent upgrade to a product's latest model
  • 77 percent "believe in indulging in themselves"
  • 57 percent "prefer to buy top of the line"
  • 59 percent buy themselves whatever they want
Contact us for more information | Learn more